B'FUTURE DREAMS OF
A SUSTAINABLE FUTURE.
Our excitement lies in the contribution we make to the brand's future, based on emotion and meaning. A brand's story shapes its meaning and enables it to connect with people. Our job is to create strong brand systems, making brands attractive with creative ideas and emotional connections. We focus on generating ideas with multidisciplinary workmanship. Our focus is always on the idea. We lead bold transformations with an open mind and solid grounding.
Through B' Future, we utilise our expertise in sustainability communication to harness the power of brands and create meaningful change with the right messages.
We customise our communication approach to fit the unique needs of each brand and client. We communicate processes with depth and simplicity, from one-to-one interactions to mass communication. We offer solutions that resonate with different stakeholders, taking into account their sensitivities and sustainability challenges, while staying true to their brand identities.
Sustainable goals are achieved through transparent internal communication.
Transforming a brand can transform the individuals within an organisation, creating a culture of sustainability and active participation in the sustainability journey. Changing people can change the world. We develop sustainability communication by building sincere and transparent interactions with our business partners and communities. We create intersections between life, brand, future, and sustainability.
B'Future brings brands of the future to life.
We can help you communicate your company's sustainability efforts effectively. Our approach involves crafting clear and concise messages that resonate with your audience. It's important for brands to use their influence to drive positive change.
But why is sustainability communication so challenging?
Despite its importance, many companies struggle to communicate their sustainability efforts effectively. Market and societal forces are changing rapidly. Companies may resort to generalisations or 'wash-ups' when dealing with uncertainty.
Effective brand stories recognise competitive and macroeconomic changes.
The company's communication strategy should clearly show how it will capitalise on these changes and address the risks. Therefore, sustainability communication cannot only be storytelling. It must also be a critical element of the company's future success strategy.
What is sustainable responsibility in climate change?
As the climate crisis worsens globally, 136 countries, including the USA, China, Japan, Germany, and Korea, have pledged to achieve carbon neutrality by 2050 and have made ESG (Environmental, Social, and Governance) practices a legal requirement.
Collaboration is essential for achieving system-level change.
Initially, investors considered ESG as a factor to consider when investing in companies. However, it has now become a core strategy for companies, and these strategies influence consumers' brand preferences. This will help to improve their brand image and reputation.
Businesses should take the lead in solving social problems and advocate for change.
The United Nations Environment Programme Finance Initiative (UNEP FI) emphasises the need to evaluate both financial and non-financial performance. This includes environmentally friendly practices, social contributions, and transparent governance.
It is no longer sufficient to simply avoid harm; we must also cultivate natural and social capital.
Companies should aim to improve their non-financial responsibilities in environmental, social, and governance areas to achieve sustainable management.
They can create a positive and regenerative impact by targeting strong results.
The United Nations announced the Sustainable Development Goals (SDGs) in 2015, which are important global targets to be achieved by 2030.
However, companies' strategies towards ESG management and sustainable development are still not widespread, despite consumers' interest.
Senior managers should be incentivised towards environmental and social goals, in addition to financial goals.
According to the UN Global Compact, low public awareness (55.3%) remains one of the biggest challenges for companies.
Companies can use sustainability communication to increase consumer awareness of the Sustainable Development Goals in addition to EMS efforts.
It is important to have a long-term strategy for sustainable transformation as it will not happen instantly.
Sustainability communication is crucial as it facilitates the flow of information between stakeholders, overcoming complex sustainability issues and uncertainties.
Sustainability communication is crucial in establishing a shared understanding of societal values and setting achievable goals for the future. It is a global social process that aims to improve ecological, economic, and social aspects of life.
Sustainability communication addresses significant issues, including climate change, biodiversity, consumption, production, and mobility. It is applied across various social systems and at different levels of the public sphere.
Sustainability communication aims to achieve identified sustainability goals by designing calls to action that ensure openness, transparency, and benefit-oriented meanings.
It is important to shape sustainability strategies with future generations in mind.
Corporate social responsibility communication is often used as a tool, but sustainability communication represents a more deliberative and constructive approach.
Sustainability is a social phenomenon. It operates on the premise that creative solutions can be found for both nature and society.
Sustainability communication is an interdisciplinary concept that intersects with various fields and disciplines.