Anıl Kosar Therapy

Relational integrative psychotherapy

  • CLIENT
  • Anıl Kosar
  • YEAR
  • 2022
  • SCOPE OF WORK
    • Brand System
    • Social Media
    • Logo
    • Illustration

Anıl Koşar is an accredited relational integrative psychotherapist who strongly believes in the distinctiveness of the conditions of each individual’s life.

Brand new logo.
halic university logo
The Japanese believe that cherry blossoms are metaphors for human existence. Because their flowering period is so short, they represent the transient nature of life and beauty of living in the present.

IN BRIEF

As a relational integrative therapist who harmonizes existential and humanistic theories to her approach, Anıl Koşar doesn’t label and diagnose her clients from a pathological perspective. Instead she observes and questions the process together with her clients and considers each feeling and experience as unique to an individual as their own fingerprint and works from there.

We wanted to welcome her potential clients into a safe and free space, therefore preferred a soft and calming color palette.

THE CONTEXT

As Ba’ndo, we were inspired by Anıl Koşar’s way of understanding human nature, which accepts the peculiarities of personal hardships and normalizes existential concerns as natural cycles of life.

From here we searched for a symbol that represents the imperfect natural cycles of life, awareness, and rebirth.

THE STRATEGY

We designed a logo set in a simple minimal figurative form to reflect the ancient and deep meaning of Sakura. While designing the Sakura emblem, we preferred imperfect forms drawn as a continuous line without raising hands.

There is no such thing as a perfect person, even if the person has unleashed his/her own potential. One’s own reality must be approached from many different angles, only in this way our true reality emerges.

We reflected this fact to our design process by designing 7 logo variations that can be used in different places instead of designing a single logo.

We created many illustrations for Anıl Koşar Brand System in our website, and social media posts that reflect the imperfectly perfect human nature.

With the safe and soothing atmosphere of her digital experience, Anıl Koşar now welcomes her clients into a reliable journey of personal observation and discovery.

Awards & Recognitions

41st GMK Awards

Achievement Award

Best Corporate Identity Design

41st GMK Awards

Achievement Award

Best Social Media Post and Story Design Design

41st GMK Awards

Achievement Award

Best Typeface Design / Text Design

4th IMA Awards

Gold Award

Best Illustration Design

4th IMA Awards

Gold Award

Best Illustration Design

4th IMA Awards

Mention Award

Best Illustration Design

4th IMA Awards

Gold Award

Best Web Site Design

4th IMA Awards

Gold Award

Best Web Site Design

4th IMA Awards

Mention

Best Web Site Design

4th IMA Awards

Mention

Best Corporate Identity Design

4th IMA Awards

Mention Award

Best Renewed Corporate Identity Design

4th IMA Awards

Gold Award

Best Renewed Corporate Identity Design

4th IMA Awards

Gold Award

Best Indoor Activity

20th Altın Örümcek Web Awards

Bronze Award

Best Fashion & Beauty of the Year / Website

Istanbul Marketing Awards, 2021

Gold Award

Renewed Corporate Visual Identity Design

Istanbul Marketing Awards, 2021

Gold Award

Social Gender Equality Projects Communication Studies

40th GMK Awards, 2021

Grand Prize

Best Album Cover Design

Istanbul Marketing Awards, 2020

Gold Award

Best Sustainability Communication / UN Global Compact

Felis Awards, 2020

Achievement Award

Best Digtal UI & UX Of the Year / Website

18th Altın Örümcek Web Awards

Silver Award

Best Microsite Of the Year / Website

31th Kristal Elma

Bronze Award

Digital, Social Media & Activation / Website

Istanbul Marketing Awards, 2019

Gold Award

Best Sustainability Communication / YSDG Innovators

37th GMK Awards

Achievement Award

Best Website Design

Altın Örümcek Web Awards

Grand Prize

Best Celebrity Website of the Years

Altın Örümcek Web Awards

Grand Prize

Best Celebrity Website of the Years

Design Licks Web Awards

Grand Prize

Site of the Day

The FWA

Talented Bookmark

Site of the Day

Related Works

social media, brand system logo, brand system, social media