Anıl Koşar is an accredited relational integrative psychotherapist who strongly believes in the distinctiveness of the conditions of each individual’s life.

IN BRIEF

As a relational integrative therapist who harmonizes existential and humanistic theories to her approach, Anıl Koşar doesn’t label and diagnose her clients from a pathological perspective. Instead she observes and questions the process together with her clients and considers each feeling and experience as unique to an individual as their own fingerprint and works from there.

THE CONTEXT

As Ba’ndo, we were inspired by Anıl Koşar’s way of understanding human nature, which accepts the peculiarities of personal hardships and normalizes existential concerns as natural cycles of life.

From here we searched for a symbol that represents the imperfect natural cycles of life, awareness, and rebirth.

THE STRATEGY

We designed a logo set in a simple minimal figurative form to reflect the ancient and deep meaning of Sakura. While designing the Sakura emblem, we preferred imperfect forms drawn as a continuous line without raising hands.

There is no such thing as a perfect person, even if the person has unleashed his/her own potential. One’s own reality must be approached from many different angles, only in this way our true reality emerges.

We reflected this fact to our design process by designing 7 logo variations that can be used in different places instead of designing a single logo.

We created many illustrations for Anıl Koşar Brand System in our website, and social media posts that reflect the imperfectly perfect human nature.

With the safe and soothing atmosphere of her digital experience, Anıl Koşar now welcomes her clients into a reliable journey of personal observation and discovery.