Haliç University
Dreams, Courage, Future.
- CLIENT
- Haliç University
- YEAR
- 2022
- SCOPE OF WORK
-
- Branding
- Art Direction
- Packaging
- Advertising Campaign
- Motion Graphics
Haliç University is a foundation university established in the Historical Peninsula in Istanbul from which the rich tradition has diffused into its value system over time.
THE STARTING POINT
Recently, Haliç University moved to its new and only campus in 5th Levent, bringing together all its faculties. Now, it has a brand new campus equipped with all the technological and social facilities. Haliç University contacted us for a new brand identity and a new start without losing its values.
It was apparent in the interviews we made with different students from different faculties; Haliç University is a gateway that encourages students to realize their dreams by offering them the opportunities they need.
THE CONTEXT
While creating our logo system, we were inspired by the bridge designed for the Golden Horn by Leonardo Da Vinci, the famous renaissance polymath that has gathered all kinds of faculties from architecture to engineering, from painting to musicianship in himself.
Haliç University also carries its students to the future by building a solid bridge between the rich cultural heritage and the possibilities of the future. With the brand strategy we created, we aimed to reveal all this context and make it visible.
THE STRATEGY
First of all, we created a solid H symbol to be used in the main logos and faculty logos. We developed a modern and innovative world of icons for our logo system. We integrated the icons representing the journey from the rich heritage of Turkish civilizations to the information age, to our main logo set of 3.
We aimed to create a university culture and strengthen the sense of belonging by creating a separate logo and icon for each faculty.
Our slogan, ‘’Dreams Courage Future’’, illuminates our bridge context by highlighting the function of a university: encouraging students by being the bridge between their dreams and the future. With our new brand strategy, we present a striking example of how to create a university culture. Haliç University is ready for the new academic year with its distinctive Branding.
#mywayishalic
VISIT
Awards & Recognitions
5th IMA Awards
Gold Award
Best Report Design
5th IMA Awards
Gold Award
Best Motion Design
42st GMK Awards
Achievement Award
Best Corporate Identity Design
42st GMK Awards
Achievement Award
Best Motion Design
42st GMK Awards
Achievement Award
Typography Design / Title Design
Brandverse Awards 2023
Gold Prize
Best Corporate Identity Design
Brandverse Awards 2023
Silver Prize
Best Corporate Identity Design
Brandverse Awards 2023
Bronze Prize
Best Motion Design
41st GMK Awards
Achievement Award
Best Corporate Identity Design
41st GMK Awards
Achievement Award
Best Social Media Post and Story Design
41st GMK Awards
Achievement Award
Best Typeface Design / Text Design
4th IMA Awards
Gold Award
Best Illustration Design
4th IMA Awards
Gold Award
Best Illustration Design
4th IMA Awards
Mention Award
Best Illustration Design
4th IMA Awards
Gold Award
Best Web Site Design
4th IMA Awards
Gold Award
Best Web Site Design
4th IMA Awards
Mention
Best Web Site Design
4th IMA Awards
Mention
Best Corporate Identity Design
4th IMA Awards
Mention Award
Best Renewed Corporate Identity Design
4th IMA Awards
Gold Award
Best Renewed Corporate Identity Design
4th IMA Awards
Gold Award
Best Indoor Activity
20th Altın Örümcek Web Awards
Bronze Award
Best Fashion & Beauty of the Year / Website
Istanbul Marketing Awards, 2021
Gold Award
Renewed Corporate Visual Identity Design
Istanbul Marketing Awards, 2021
Gold Award
Social Gender Equality Projects Communication Studies
40th GMK Awards, 2021
Grand Prize
Best Album Cover Design
Istanbul Marketing Awards, 2020
Gold Award
Best Sustainability Communication / UN Global Compact
Felis Awards, 2020
Achievement Award
Best Digtal UI & UX Of the Year / Website
18th Altın Örümcek Web Awards
Silver Award
Best Microsite Of the Year / Website
31th Kristal Elma
Bronze Award
Digital, Social Media & Activation / Website
Istanbul Marketing Awards, 2019
Gold Award
Best Sustainability Communication / YSDG Innovators
37th GMK Awards
Achievement Award
Best Website Design
Altın Örümcek Web Awards
Grand Prize
Best Celebrity Website of the Years
Altın Örümcek Web Awards
Grand Prize
Best Celebrity Website of the Years
Design Licks Web Awards
Grand Prize
Site of the Day
The FWA
Talented Bookmark
Site of the Day
