Haliç University

Dreams, Courage, Future.

  • CLIENT
  • Haliç University
  • YEAR
  • 2022
  • SCOPE OF WORK
    • Brand System
    • Logo

Haliç University is a foundation university established in the Historical Peninsula in Istanbul from which the rich tradition has diffused into its value system over time.

halic_university
Old logo.
halic university logo
New logo.
Haliç university

THE STARTING POINT

Recently, Haliç University moved to its new and only campus in 5th Levent, bringing together all its faculties. Now, it has a brand new campus equipped with all the technological and social facilities. Haliç University contacted us for a new brand identity and a new start without losing its values.

It was apparent in the interviews we made with different students from different faculties; Haliç University is a gateway that encourages students to realize their dreams by offering them the opportunities they need.

Haliç university
Haliç university
Haliç university
Haliç university
Haliç university
Word cloud of thoughts taken from the interviews with Haliç University students
Haliç university

THE CONTEXT

While creating our logo system, we were inspired by the bridge designed for the Golden Horn by Leonardo Da Vinci, the famous renaissance polymath that has gathered all kinds of faculties from architecture to engineering, from painting to musicianship in himself.

Haliç University also carries its students to the future by building a solid bridge between the rich cultural heritage and the possibilities of the future. With the brand strategy we created, we aimed to reveal all this context and make it visible.

Haliç university
Haliç university
Haliç university

THE STRATEGY

First of all, we created a solid H symbol to be used in the main logos and faculty logos. We developed a modern and innovative world of icons for our logo system. We integrated the icons representing the journey from the rich heritage of Turkish civilizations to the information age, to our main logo set of 3.

We aimed to create a university culture and strengthen the sense of belonging by creating a separate logo and icon for each faculty.

Haliç university
Haliç university
Haliç university

Our slogan, ‘’Dreams Courage Future’’, illuminates our bridge context by highlighting the function of a university: encouraging students by being the bridge between their dreams and the future. With our new brand strategy, we present a striking example of how to create a university culture. Haliç University is ready for the new academic year with its distinctive brand system.

#mywayishalic

Awards & Recognitions

41st GMK Awards

Achievement Award

Best Corporate Identity Design

41st GMK Awards

Achievement Award

Best Social Media Post and Story Design Design

41st GMK Awards

Achievement Award

Best Typeface Design / Text Design

4th IMA Awards

Gold Award

Best Illustration Design

4th IMA Awards

Gold Award

Best Illustration Design

4th IMA Awards

Mention Award

Best Illustration Design

4th IMA Awards

Gold Award

Best Web Site Design

4th IMA Awards

Gold Award

Best Web Site Design

4th IMA Awards

Mention

Best Web Site Design

4th IMA Awards

Mention

Best Corporate Identity Design

4th IMA Awards

Mention Award

Best Renewed Corporate Identity Design

4th IMA Awards

Gold Award

Best Renewed Corporate Identity Design

4th IMA Awards

Gold Award

Best Indoor Activity

20th Altın Örümcek Web Awards

Bronze Award

Best Fashion & Beauty of the Year / Website

Istanbul Marketing Awards, 2021

Gold Award

Renewed Corporate Visual Identity Design

Istanbul Marketing Awards, 2021

Gold Award

Social Gender Equality Projects Communication Studies

40th GMK Awards, 2021

Grand Prize

Best Album Cover Design

Istanbul Marketing Awards, 2020

Gold Award

Best Sustainability Communication / UN Global Compact

Felis Awards, 2020

Achievement Award

Best Digtal UI & UX Of the Year / Website

18th Altın Örümcek Web Awards

Silver Award

Best Microsite Of the Year / Website

31th Kristal Elma

Bronze Award

Digital, Social Media & Activation / Website

Istanbul Marketing Awards, 2019

Gold Award

Best Sustainability Communication / YSDG Innovators

37th GMK Awards

Achievement Award

Best Website Design

Altın Örümcek Web Awards

Grand Prize

Best Celebrity Website of the Years

Altın Örümcek Web Awards

Grand Prize

Best Celebrity Website of the Years

Design Licks Web Awards

Grand Prize

Site of the Day

The FWA

Talented Bookmark

Site of the Day

Related Works

logo, brand system brand system